The Snorri Bros. are two Icelanders: Eiður Snorri Eysteinsson and Snorri Sturluson.
Eiður Snorri started the outfit in the early 90s with his then collaborator and childhood breakdancing partner Einar Snorri Einarsson (thus the name, Snorri Bros.). The Snorri Bros. made a name for themselves in their native Iceland with original and fresh photography work in editorials and advertising as well as personal artistic work, design and various multi faceted projects including magazine publishing, photography books and installations. Quickly their reputation grew and the Snorri Bros. started getting recognition overseas and in the mid 90s set up shop in the mecca of photography, arts and breakdancing, New York City.
In New York the Snorri Bros.' career took a sharp turn when they started to direct music videos and commercials. Their stop motion epic "Daysleeper" for R.E.M. from 1998 remains a groundbreaking work of art to this day and the "Snorri Cam" rig from the same period is a legendary piece of filmmaking equipment. It is referenced all across the film business, especially in the indie world and eg. featured strongly in Darren Aronofsky's "PI" and "Requiem for a Dream".
Snorri Sturluson started his advertising career in New York in 2001. Prior to that he had been a music industry professional in Iceland where he crossed paths with Eiður Snorri in the early 90s. Snorri's work as a creative in advertising exposed him to all media and platforms across multiple categories including social media, TV, print, web, packaging and direct communications for clients in the fashion, technology, entertainment and financial sectors. He joined Eiður Snorri as a co-director under the Snorri Bros. name (the naming is purely coincidental) in 2006.
Over the past few years, the Snorri Bros have become one of commercial making's most sought after directing teams, with iconic work for Hummer and renowned spots for Dell, Sprint, Cadillac, Palm, Crash and many others. Among their work in the music video field are promos for artists including The Streets, R.E.M. and their most recent, award winning effort, for Lay Low. Photography continues to be a source of inspiration for the Snorri Bros. and in 2008 powerHouse books published "Barflies" a portrait project the Snorri Bros. shot in 1994 and in 2013 powerHouse books published another photography book by the Snorri Bros. "LAUNDROMAT". The Snorri Bros continue to work as photographers alongside their film work.
SNORRICAM is a famous camera rig the Snorri Bros. developed in the late 90s much used by their friend Darren Aronofsky. Snorri Cam has turned into a brand of camera rigs and application for the professional film industry and the Snorri Bros. have plans to bring Snorri Cam to the public, watch this space.
Today, the Snorri Bros continue to break the mold with their inventive storytelling, creativity and style across various media, disciplines and applications.
Einar Snorri Einarsson has parted ways with the Snorri Bros. and currently resides in Berlin where he pursues his art and work as a photographer and filmmaker.
