LAY LOW STORMS THE MINI WORLD

posted: 2010-08-16 15:36:54


 
Last year the Snorri Bros did a music video for Lay Low.  The video has gotten a great response in the creative communities around the world, it's been featured on several major creative portals, including YouTube, Creativity-Online, Boardsmag and Motionographer, it's been accepted at numerous film festivals (including a coveted spot at the Tupelo Film Festival) and been awarded at some, including an "Award of Excellence" at the Canadian International Film Festival in Vancouver.  The video has been screened at various locations including the Great Wall of Oakland, a large scale projection installation in downtown Oakland, California sponsored by the City of Oakland and the Oakland Museum of California.

In the video Lay Low (Lovísa Elísabet Sigrúnardóttir) is seen travelling through a world of "Mini Planets".  The idea was conceived late at night during one of those aimless scourings across the intertubes.  A friend, Patrik Andersson, had brought the Mini Planet community on Flickr to the Snorri Bros' attention and their brains immediately started to animate them.

The backgrounds for the video were shot in several locations around the world during the Snorri Bros' travels, Iceland, New York, South Africa and Namibia to name a few and Lay Low herself was shot on a treadmill in front of a greenscreen in the Snorri Bros' studio in Brooklyn.

The technique behind the video is simple, the backgrounds are digital still time lapse sequences that are rendered into Mini Planet images via batch processing in Photoshop, the sequences then cut in Final Cut Pro, the P2 Footage of Lay Low was treated the same way and then the whole thing was composited in Shake.

Thanks to Lovísa, Loo, Kári, Debbie Le Seuer, Bev Green, Joel Wynne, Gatehouse, Shade, Billy at CO3, Pétur, Patrik and everyone that put their hand on this project in one way or another.